At RADNB we love to find patterns of ‘feeling tones’ within brands. Identifying the blends of feelings + needs used within communication to shape and influence choice.

So, just for fun, we looked to identify similar patterns within some great profile pics.

Each column is a specific ‘feeling tone’ and each represents a unique set of human values and needs. Basically, each ‘feeling tone’ is code for how someone might think and behave in the future. Therefore your picture tells a story and shares which primary needs motivate you the most.