Articles AllArticle Having mapped almost 3000 brands, what’s fascinating but at the same time shocked me most by its simplicity is … Read More After several years of work with Imperial College London, our research on archetypes and mapping how brands make people feel, has just been published Read More Like a sommelier or perfumer there is a skill and art to discerning the myriad ingredients within an apparently singular brand. Read More How the perceived value of archetypes has changed. Read More « Previous 1 2 3
