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Embracing Emotions: The Imperative for Business Leaders
In a world where the essence of connection is undeniably human, it’s a profound yet…
Design as a Strategic Tool; Chartered Institute of Marketing (CIM) Talk
Beyond Aesthetics: Design as a Strategic Tool At first glance, a brand’s design might seem…
Embodiment in Marketing: The Key to Influencing Behavior
In the increasingly competitive world of marketing and executive leadership, success hinges not only on…
Designers, Break Free from the Screen: Embrace the Power of Movement
Designers, Break Free from the Screen: Embrace the Power of Movement In the digital age,…
The Link Between Movement and Creativity
“Artists treat aesthetic experience as an embodied process rather than just this passive perceptual one.” Goldsmiths…
The Creative Body: Exploring Embodied Practices in Innovation and Design
Design as an Embodied Process: Bridging Aesthetics and Action In the pursuit of innovation, organizations…
Collaboration Through a Shared Visual Language
The connection between a brand and its audience is fundamentally emotional. Studies in neuromarketing have…
Can Your Brand Match Your Top Sales Performer?
In the world of business, frustration often arises from missed opportunities and unmet expectations. A…
The Brand as a Multifaceted Personality
Just as individuals possess a spectrum of emotions and needs, brands too need to embody…
