Design as a Strategic Tool; Chartered Institute of Marketing (CIM) Talk

By Brand Palette / April 17, 2024 /

Beyond Aesthetics: Design as a Strategic Tool At first glance, a brand’s design might seem primarily concerned with logos, color schemes, and typography. However, its potential runs deeper, acting as a conduit between the brand and its consumers. Strategic design interprets and reflects the complex needs of consumers, making the brand not just seen, but felt…

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