Posts by Richard Gillingwater
How Brands Tell Stories and Influence Behavior Without Words
In an age where audiences are bombarded with visual stimuli, brands must communicate quickly and effectively, often without relying on text. Brands increasingly leverage design and visual elements to evoke specific emotions and tell compelling stories, tapping into universal human needs and archetypal emotions. This ability to influence perception and behavior through nonverbal cues is…
Read MoreThe Impact of Cognitive Overload on Brand Design: A Shift Toward Simplicity
In today’s world, where consumers are inundated with information, cognitive overload is reshaping the way brands communicate visually. With people encountering thousands of marketing messages daily, designers are increasingly prioritizing simplicity in brand messages, particularly in logos, to ensure they capture attention in a crowded landscape. The shift toward minimalism in design is a direct…
Read More
Demonstrating the Value of Design:
How Design Helps Tell a Brand’s Story
Design is more than just aesthetics — it is a form of communication. It tells stories, conveys emotions, and creates connections, all without uttering a single word. The value of design lies in its ability to translate abstract ideas, feelings, and experiences through a visual language that resonates deeply with people. When done effectively, design…
Read More