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How Brands Tell Stories and Influence Behavior Without Words
In an age where audiences are bombarded with visual stimuli, brands must communicate quickly and…
The Impact of Cognitive Overload on Brand Design: A Shift Toward Simplicity
In today’s world, where consumers are inundated with information, cognitive overload is reshaping the way…
Demonstrating the Value of Design:
How Design Helps Tell a Brand’s Story
Design is more than just aesthetics — it is a form of communication. It tells…
Graphic Design:
Art or Science?
The debate over whether graphic design is an art or a science has long been…
Measuring Brand Value: Emotions the Next Frontier
Until now, measuring a brand’s metrics did not involve emotions. We know we buy on emotion…
What’s the biggest bias creatives face?
No, it’s not their client’s or customer’s confirmation, framing or any other type of bias….
Tuning into your Emotions: The Foundation of Effective Communication
Effective emotional communication is critical in branding and marketing because it fosters deeper connections with…
The Emotional Lexicon of Design: How Visual Language Speaks through Archetypal Needs
Research shows a brand’s design plays a crucial role in influencing consumer decision-making by evoking specific emotional…
Finding the Right Blend of Human Emotions for Your Brand
“Cooking is like painting or writing a song. Just as there are only so many…
