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Translate emotions
into visuals

We have mapped 1000’s of brands to build a database that reveals the hidden language of design.

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Decoding Design – a ‘Universal Visual Language’ that motivates behaviour

Click for a different emotion on Brand Palette Chart

Every brand has visual assets—colors, fonts, logos, and more. However, there are also Universal Patterns within a brand’s look and feel that Communicate Specific Human Needs, such as Admiration, Innovation, or Wisdom. When combined, these patterns form a visual language that Tells A Story Rooted In Human Motivation.

Through our collaboration with Imperial College London, we have, for the first time, decoded the visual language associated with each of the 60 primary feelings that drive human behavior.

Let your desired emotions shape the work — choose them to define your art direction.

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Chart Mobile - Amazement
Slide Image - Amazement
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Let your desired emotions shape the work — choose them to define your art direction.

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Chart Mobile - Defiance
Slide Image - Defiance
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Let your desired emotions shape the work — choose them to define your art direction.

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Chart Mobile - Expression
Slide Image - Expression
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Let your desired emotions shape the work — choose them to define your art direction.

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Chart Mobile - Safety
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Unlimited access to 1,000’s of mapped brands and mood boards.

Induce precisely programmed emotions and feelings through visual design

Create Mood Boards

Unlimited access to the only scientifically validated Embodied Emotions /
Archetype Framework

Design with confidence of validation across thousands of brands!

20% OFF
$79 /month
Get Access
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Certification, Talks, and Workshops in the Strategic Use of Design

Train your team or become an expert in the strategic use of design and dive deep into the science behind a brand’s creative look and feel.

Build a Shared Language to describe how brands make us feel.

How Brands Tell Stories and Influence Behavior Without Words

In an age where audiences are bombarded with visual stimuli, brands must communicate quickly and…

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The Impact of Cognitive Overload on Brand Design: A Shift Toward Simplicity

In today’s world, where consumers are inundated with information, cognitive overload is reshaping the way…

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Demonstrating the Value of Design:
How Design Helps Tell a Brand’s Story

Design is more than just aesthetics — it is a form of communication. It tells…

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Contact Us

443.641.9365

Brand Palette
1829 Reisterstown Rd, Suite 350
Baltimore, MD 21208